So for this week’s assignment we were tasked with setting up our very own Google AdWords campaign. This is a particular tool-set of Google’s that i have had absolutely zero hands on experience with but I was a little bit familiar with the concept. There is some controversy over the AdWords campaign scheme due to some critics believing that it has a monopoly over the entire online advertising industry, I disagree with this but at the same time in many ways it’s true.
I started out by doing the starter edition of AdWords and made my first ad. I used some of my own keywords but also used a lot of the category keywords that google provides during the setup. i found the AdWord keyword search/generator extremely helpful. I typed in the URL of my blog and it pulled up all of the relating keywords on the site in addition to suggesting some ones similar to mine. I can see how helpful this would be for commerical and e-commerce websites on the web. This experience with AdWords is really going to help with my online marketing campaign for my charity as to raise awareness not only within the state of michigan, but outside of it as well!.
what's on my shirt? 