Archive for February, 2009

Practical Knowledge

msublogThe digital world is moving at the speed of light, and you need to stay on top of it. MSU’s New Media Drivers License course helps you keep up by creating an online community for students and challenging them with practical and engaging content. I took this class to satisfy my degree requirements and what I walked away with was so much more. The class only meets twice during the semester and you submit all of your assignments online, this allows you to work when time is best for you and you can really put some time and passion into your assignments. The course is taught by entrepenuer and dgital marketing genius Derek Mehraban, CEO of Ingenx Digital Marketing.

ingenexThe focus of the class is a blog that you update once a week with a broad range of topics from running Google AdWord campaigns, to SEO, and creating your online persona through a variety of different web platforms. So far, everything I have learned I have already put into practice in not only my professional life, but in my personal life as well. This class also adds an independent study as a separate course credit. For mine i chose to increase my non-profit’s online presence by creating a new viral marketing campaign. I cannot say enough how much I have enjoyed this class, the topics are current and relevant and the sense of community between instructors and students is unparalleled. I urge you all to check this class out.


keywords keywords keywords

seoi absolutely loved this assignment. i felt that it was the first assignment that started getting a little deeper into the actual operations and syntax aspect of social media and SEO. I think the greatest part of doing SEO related things is that not only does it make it easier for engines to crawl your page, but i think it makes your webpage easier for a user to browse as well. by using structured hierecrchy with directories and root pages, you can make it a lot easier for a user to use a sitemap to cruise your site. I think that SEO is a very interesting topic because it is not down to an exact science yet. there are still lots of diferent ways taht differnt people and companies use to SEO your site, from interlinking, to using good meta destricptions, to using concise titles and clear directory structures.

digg1I really like the concept of Social Harbor as well. I think it is a great way to make your self seen on the internet to eliminate the guess work and mystery of a potential employer. I really like delicious and digg but i have to say i am a little biased to stumbleupon. im interested to see if the new media blog actually makes the front page of delicious or digg, i think itd be pretty funny if one of my friends stumbledupon my class website.

live to give

so here is a little update on how my independent study is coming. for my topic selection i chose to make a new online marketing campaign for my charity, Live to Give. To start with, i am just putting the finishing touches on the website that i designed. This took a SIGNIFICANT amount of time to do. I am also in the process of migrating the facebook group into the more robust facebook page application for businesses, this will make it much easier to communicate with our donators and families. AFter all that is said and done I am going to start a viral distrubiton of all of our videos, through email contacts in gmail, then through youube and facebook to help bring about awarenss!

social networking

I really love the concept of twitter, its just a shame that not many of my friends use it.  I use a very simmilar tool at work called Yammer. Linkedin is GREAT and I am looking forward to actually spending a few hours and making it shine. Facebook is…. well its facebook ive always used it and its my favorite social networking tool. For my independent study I am overhauling my charity’s facebook group into a facebook page to spread awareness as well as share our media which is the heart of our foundation.