Archive for January, 2009

adword up

adwordzSo for this week’s assignment we were tasked with setting up our very own Google AdWords campaign. This is a particular tool-set of Google’s that i have had absolutely zero hands on experience with but I was a little bit familiar with the concept. There is some controversy over the AdWords campaign scheme due to some critics believing that it has a monopoly over the entire online advertising industry, I disagree with this but at the same time in many ways it’s true.

I started out by doing the starter edition of AdWords and made my first ad. I used some of my own keywords but also used a lot of the category keywords that google provides during the setup. i found the AdWord keyword search/generator extremely helpful. I typed in the URL of my blog and it pulled up all of the relating keywords on the site in addition to suggesting some ones similar to mine. I can see how helpful this would be for commerical and e-commerce websites on the web. This experience with AdWords is really going to help with my online marketing campaign for my charity as to raise awareness not only within the state of michigan, but outside of it as well!.


i just got a virus

so i tried out google blog search for the first time and decided that I would do some digging on the subject of viral marketing. this is a very interesting topic because it isnt per say new but it is exploding with the networking capabilities that the internet provides. i learned that viral marketing can be anything, a game, a video, a good word passed between friends. i learned about this really cool company that specialized exclusivley in WOM campagns, and the results it promises are staggering. I am looking forward to seeing more types of marketing like this

sharing is caring

googcalso for this weeks assignment I had to choose a google application that I dont normally use and analyze it.  i chose the google calendar. i already knew a bit about it but I found it very interesting that it integrates with gmail and recognize emails that contain events and automatically adds it to your calendar. i like it because as all things google, it is very user firendly and straight forward. I dont like that it seems rather hard to automatically integrate with windows calendar. i think its best feature is the sharing ability, its nice to be able to share you schedule and collaborate with others on a similar project.  I doubt that ill continue to use it because of its lack of integration with windows calendar, I keep it synced between my phone and my laptop already, no reason to have to do it by hand fom google as well.

I’m so stuffed I feel like I could keel over and die…LOL

foigrasAnd so it begins. Luckily my first spill was actually something interesting to write about rather then the usual ice cream that i drop on my lap. Im blogging all the way from Vail, Colorado and we were eating at one of my favorite restaurants in the city, Sweet Basil.  The restaurant its self has been in Vail for over 30 years and is a favorite among both locals and tourists alike. We started off the meal with some fresh oysters and then went onto pork bellys. it was my first time eating pork bellys and let me tell you they are quite the treat, they are basically like giant cubes of bacon with spices and applesauce. then the foi gras came, for those of you who dont know what it is, hold up i will explain it in a little bit. I think i was just so excited to eat it that spill1i dropped it on my lap, we were at this same restaurant right before christmas and had the foi gras and it was superb.  this was not my fist time having foi gas though, i had it for the first time this past summer while traveling in Nice, France and i was blown away by it. It is describes as being one of the most unique foods in the world, for good reasons. Its texture is unlike anything, it literally melts in your mouth. Depending on how they cook it and how they serve it you are in for a myriad of tastes. BUT, how is foi gras made? well before you keep reading please let me warn you, if you dont know what foi gras is and you are a animal lover, i would stop reading. ok so you have been warned

forcefeedingFoi gras is a pretty controversial dish. It is made from a fattened goose or duck liver. Ok yea liver is pretty gross, but thats not why its controversial. The animal is fattened by putting a tube down its throat and it is then force fed corn until it dies of overfeeding. Yes, it is forced to eat until it’s stomach explodes. WOW THAT IS AWFUL ISNT IT? Not if you are the one eating it!! The dish itself is actually banned in a bunch of countries and is still protested to this day. It is the pinnacle of french cuisine and if you ever have the opportunity to eat it, please do yourself a favor and try it. Pretend like you are eating a brown marshmallow or something, you will thank me later. Anyhow, its getting late and i have to wake up early to go skiing again…expect another post soon!

why blog?

whyso why am i writing this blog? well i am required to in my class this semester “New Media Drivers License”. The objective of this course is to not only learn about the new different type sof emerging media on the internet, but raise awareness to others as well. Although it is a requirement for my class to create and update this blog, I have been deeply interested in all sorts of new media for a long time. I already write for another blog for my internship in addition to that i wrote a blog of my travels through europe this past summer. In addition to blogging, this class puts a heavy emphasis on social networking which i am very versed in as well. I manage the social network identities for my internship so this is a great opportunity to learn more about online social networking. For the independent study portion of this class i will be developing an online viral marketing campaign to increase awareness and volunteerism. This is great because I also work as the marketing coordinator for a charity that two friends of mine started. Head over to the “what the heck” page to find out more about this blog!